February 3, 2012
One Day, Two Great Events
Marketing Strategies + Portfolio Reviews
Save the date for this one! You don't want to miss it. Register now!
Morning Event:
Real World Marketing Strategies for Photographers
ASMP Austin/San Antonio and ACP invite you to join commercial and editorial photography industry experts for a 3-hour interactive morning seminar covering:
- Defining your target market
- Creating a marketing plan and making the most of your marketing dollars
- Choosing the strongest images for marketing
- Approaches to print and email marketing
- Social media marketing
You will also have a chance to share your business's mission statement or promo pieces with the group and have them critiqued by the panel. If you are interested in doing this, please email jasmine (at) jasminedefoore (dot) com.
There will also be a Q&A session. Please come prepared with specific questions.
Panelists
Zana Woods is the Director of Photography for Wired magazine in San Francisco, California, where she started in 1999. Her focus at Wired is on environmental portraiture, photojournalism and product photography. An amateur photographer, avid photo book collector, Zana frequently talks with students at the Academy of Art University and California College of the Arts about photography, developing portfolios and creating new work. www.wired.com
Jennifer Kilberg's unique insight into the photo industry is a result of her extensive experience and understanding of all aspects of photography since joining the industry in 1996. In 2004, Jennifer started FluidVision Inc. and has worked with a diverse international client base of photographers and illustrators of all styles and specialties. As a strong communicator, Jennifer enjoys working with all types of personalities, and her loyal client base is a testament to her ability to build long-term relationships. Jennifer has worked with Agency Access clients since 2009 in both Campaign Manager programs and other types of consultations. www.fluidvisioninc.com
Matthew Mahon is an editorial and commercial photographer based in Austin, Texas. Matthew Mahon’s work has been published in ESPN, TIME and the New York Times magazine and he has shot ads for T-Mobile, Southwest Airlines, AT&T, Publicis West and GSD&M, among others. www.matthewmahon.com
During her 14 years in advertising Shannon McMillan has worked as an Art Producer with worldwide clients (BMW, Kohler, Brinker, The US Air Force, Southwest Airlines, AT&T, AARP, Harrah’s, and others), talented photographers and production teams, and reviewed hundreds of portfolios, websites and promos. She has been a juror for panels such as: PDN’s PIX, PDN’s Photo Annual, and the Palm Springs Photo Festival. She enjoys the sense of satisfaction and accomplishment that comes from creative power and strives to maintain her artistic integrity. www.gsdm.com
Amanda Sosa Stone is sought after from clients all around the world: Germany, Moscow, England, Mexico, Spain and her homeland, the United States. She has been praised for working on talents like Jim Krantz, the 2010 International Photographer of Year, Nick Onken and National Geographic Assignment Division (with co- consultant Suzanne Sease). She works with clients from all genres, commercial to consumer. With her editing being her true passion and love, she has also worked hard to develop many marketing approaches that are proven effective. Nothing feeds Amanda’s creative soul more seeing results and seeing her clients reach their goals. Joining forces with Agency Access in May of 2010, Amanda is their in-house marketing and industry consultant as well as continuing to work with her own clients. www.sosastone.com
Alison Zavos is a freelance social media consultant for photographers looking to get greater exposure for their work. In 2008, she founded the photography blog, Feature Shoot, which now has an archive of more than 700 photographers from around the world and was named by Life.com as one of the leading photo blogs of 2011. After five years of working as a photo editor in NYC, she has recently relocated to Austin where she lives with her husband, Zolton, and Affenpinscher puppy, Selma Lou. www.featureshoot.com
Moderated by Jasmine DeFoore, industry marketing expert, photo editor and consultant at www.jasminedefoore.com
Fee:
General Public: $70
ASMP and ACP members: $55
Space is limited so please register early
Don't forget, that afternoon we'll be hosting one-on-one portfolio reviews with top creative directors, art buyers and photo editors. You must sign up for each event separately.
Produced by 
Questions? Email us at jasmine (at) jasminedefoore (dot) com.
